What is Digital Marketing.
Ever wondered how much exposure your product or services get.
Your showroom gives you only 8 hours a day. Have a website and your product can be displayed day & night 365. Use print, TV, radio or any former ways of advertising and you are targeting people who might or might not be interested in your products as they are bombarded with these ads without their consent.
But with internet you are targeting only people who would be searching for similar products and hence its funneled to the potentials. Now with digital marketing its even better, it gets straight to the users who are either searching for products that are similar to yours or surfing your competitors and hence higher the chance of moving from, a user, visitor, lead to a conversion.
SEO: Google Adwords and other SEO Search Engine Optimization tools can be used to have the right content to get a match to the terms users search, which will get you up there on the first position first page of the search engines this makes sure you have an edge above your competitors these are changes that are in your control and can be edited and managed.
Analytics: Google Analytics and other analytic tools tell you the whats, who's and wheres but not the whys, which means it tells you more about the users on your website but what it doesn't tell you is why the users are behaving the way they are. It will give you big data that you can analyse to find the answers to the whys which is an important element to knowing how to make those improvements on your website or landing pages to get the best results.
A/B Testing: Once you know the why's you are now ready with an improved version of your landing page which can be tested against you old one and you can have multiple such testings. test these landing pages over and again to reach perfection.
Social Media: Now internet has different mediums to put across your ads one of them is social media this is one of the most effective ways to advertise on the internet. facebook Twitter Google+, LinkedIn to name a few. these mediums are inbuilt with the user demographics and their user patterns its only about selecting your target group and presenting your products or services at the right time.
Plan your ads and messages well and you can have your sales shoot up the roof.
Now do not underestimate the power or reach of the Internet as it is accessible through all the devices that you can see near you and to 3 billion people and counting.
Contact us to know more how to explore Digital Marketing for your products & Services
www.johnandalfred.com
SEO: Google Adwords and other SEO Search Engine Optimization tools can be used to have the right content to get a match to the terms users search, which will get you up there on the first position first page of the search engines this makes sure you have an edge above your competitors these are changes that are in your control and can be edited and managed.
Analytics: Google Analytics and other analytic tools tell you the whats, who's and wheres but not the whys, which means it tells you more about the users on your website but what it doesn't tell you is why the users are behaving the way they are. It will give you big data that you can analyse to find the answers to the whys which is an important element to knowing how to make those improvements on your website or landing pages to get the best results.
A/B Testing: Once you know the why's you are now ready with an improved version of your landing page which can be tested against you old one and you can have multiple such testings. test these landing pages over and again to reach perfection.
Social Media: Now internet has different mediums to put across your ads one of them is social media this is one of the most effective ways to advertise on the internet. facebook Twitter Google+, LinkedIn to name a few. these mediums are inbuilt with the user demographics and their user patterns its only about selecting your target group and presenting your products or services at the right time.
Plan your ads and messages well and you can have your sales shoot up the roof.
Now do not underestimate the power or reach of the Internet as it is accessible through all the devices that you can see near you and to 3 billion people and counting.
Contact us to know more how to explore Digital Marketing for your products & Services
www.johnandalfred.com
| Year (July 1) | Internet Users | Users Growth | World Population | Population Growth | Penetration (% of Pop. with Internet) |
| 2014* | 2,925,249,355 | 7.9% | 7,243,784,121 | 1.14% | 40.4% |
| 2013 | 2,712,239,573 | 8.0% | 7,162,119,430 | 1.16% | 37.9% |
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